To apply, submit a concept statement. The concept statement provides the judges with a brief explanation of your business. This includes what problem/opportunity you have identified, how your product/service addresses that opportunity, how big is the opportunity (size of the market), what is your value proposition (why would someone buy your product), how you will make money (direct sales through physical stores, online sales, rental or lease, advertising on app, subscription, etc.), and how you will you sustain your competitive advantage. You can provide customer reactions (if applicable) and any additional information that supports the explanation of your business.
Anderson Center for Entrepreneurship & Innovation ~ 418 Haslam Business Building
Knoxville, TN ~ 37996-4140 ~ Phone: (865) 974-5126 ~ Email: ACEI@utk.edu
Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System