The University of Tennessee, Knoxville

Haslam College of Business at the University of Tennessee Anderson Center for Entrepreneurship & Innovation. Haslam College of Business at the University of Tennessee

How to Strengthen Your Plan

The judges will choose a winning team that understands its market, provides detailed evidence of potential success, and has an experienced, motivated, and dedicated management team (a submitting team or individual need not have all key positions filled – you may indicate the need to recruit a key manager and compensate for other deficiencies through the use of an advisory board).

Following are a few helpful suggestions:

The business plan should be easily readable, concise, and interesting. It should address specific strategies, goals, prospective markets and investors, and the actions needed to accomplish or obtain them. It should be to-the-point and contain no unnecessary information. It should include market research and growth projections for the next three years.

The  business plan should achieve the following:

Detailed Look at Plan Sections

You may not be able to fully answer every point below, but use this as a guideline for developing your plan and where to focus your emphasis.

The Company

Products or Services

The Market and Marketing Strategy


Financial Summary


Anderson Center for Entrepreneurship & Innovation ~ 418 Haslam Business Building
Knoxville, TN ~ 37996-4140 ~ Phone: (865) 974-5126 ~ Email:

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The University of Tennessee, Knoxville. Big Orange. Big Ideas.

Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System